This Vancouver local SEO checklist breaks down the core steps service-based businesses can take to improve local visibility—focusing on what actually moves the needle, not every new trend.
Many advertisers believe Google Demand Gen is ineffective, but the real issue is how it is used. This article explains why Google Demand Gen ads don’t work in most accounts, the mistakes behind poor performance, and when Demand Gen can actually support growth.
Google Ads Performance Max campaigns help brands reach customers across all of Google’s inventory using automation and machine learning. This guide explains how they work, when they make sense, and how businesses can use them alongside Search for sustainable growth.
Conquesting ads can help brands reach high intent audiences by targeting competitor searches and interests. This guide explains what conquesting ads are, when they work, and how to use them strategically without driving up costs.
Andromeda ads are changing how Meta delivers ads across Facebook and Instagram. This guide explains what they are, why they matter, and how advertisers should adapt their strategy for better performance.
Learn what Generative Engine Optimization (GEO) is and how it’s reshaping SEO in 2025. Discover how to get your brand cited and remembered by AI tools like ChatGPT, Perplexity, and Gemini in the new era of AI-driven search.
Not all traffic leads to sales. Learn how targeting transactional keywords can transform your SEO strategy, attract ready-to-buy customers, and turn organic clicks into real revenue for your business.
Learn how to improve your local rankings with localized SEO. Discover practical steps to optimize your Google Business Profile, build local backlinks, and create content that connects with your community.
Creating social media content got you down? Try these six easy tips to streamline your process and get posts out faster.
After the LastPass security breach, many people are wondering if they should still be using the password manager. Find out what you need to do to keep your accounts safe.
Ready to get your content marketing strategy off the ground? Whether you want to write a blog, design an infographic, or tap into the lucrative world of video marketing, this guide will help you get there.
Ever wondered how your biggest competitors approach their digital advertising? Well, you're in luck. You can see every live Facebook ad in the world at any time, using the Facebook Ads Library. In this post, we'll teach you how to use the ads library to your advantage, and how to take your Facebook ads to the moon.
We're welcoming in 2022 with a fresh new look! Check out our logos throughout the years and learn how we got to where we are today. We want to thank our clients, staff, and local partners for their continued hard work and support.
Digital marketing has exploded in the last two years and shows no signs of slowing down. As we enter 2022, it's time to take your digital business to the next level. Here are 5 digital marketing trends that you need to be aware of in 2022.
The true value of a website is difficult to quantify. While the internet has made it easy to publish and access information, someone reading your blog post doesn't always equal a sale. Similarly, simply being present online is not enough to improve your revenue. So, why create a website in the first place? Let's learn a bit more about the true value of a website.
Capitalism has conditioned us to believe that growth is always the answer. We want to grow our businesses, grow our bank accounts, and grow as individuals. But what if this isn't healthy? What if capitalism's need for infinite growth is actually holding us back from being happy, taking time for ourselves, and letting go?
If online retail is helping shape our post-pandemic future, then it’s worth considering what we can learn from today’s e-commerce experience in order to better prepare for tomorrow’s challenges and opportunities. Businesses and consumers alike need to be thinking about how they’ll adapt in a world where an emergency has disrupted their daily lives, information is more accessible than ever before, and the speed of innovation continues to accelerate.
Think about the last time you went shopping. What motivated you to make a purchase? Why did you buy one product instead of another? And, how long before you entered the store were you thinking about this purchase? Understanding these questions yourself is an essential part of understanding your customer's behaviours.
A good graphic design brief is the first step to a strong, productive working relationship with your designer. Not only does the brief align your vision, but it helps to create clear guidelines for how and why your deliverables are being created. Learn what to include in your brief in our latest blog.
If you're looking to hire a graphic designer, it can be difficult to find the right person for your needs. There are many graphic designers who offer different levels of skill and experience. If you want to make sure that you're getting the best graphic designer for your project, then you need to consider experience, style, budget, and timelines.
Brandcamp sets aside 10% of all incoming revenue to assist charities and non-profits with their digital marketing. We use the impact fund to pay specialists or contractors to deliver high-quality outputs that these organizations need. Learn more about the work we've done and where we're going in our latest blog.
Advertising on social media channels, such as Facebook and Instagram, can help increase the reach of your digital content. Advertising on search engines, such as Google or Bing, is a great way to leverage organic search and help your site get the traffic it deserves. In this post, we’ll outline five tips for creating successful paid media campaigns that will help boost your digital advertising efforts.
If you want to improve your SEO, get your website the traffic it deserves, and reach more qualified customers across the globe, then you need to be present on social media. While not every social media channel is appropriate for every brand, it’s important to be as visible as possible online to improve your chances of being noticed.
Keyword research is an essential part of your SEO strategy. If you want to write high-performing blogs or improve your organic website traffic, you’ll need to harness the power of internet search. This blog will outline the steps needed to conduct effective keyword research to boost your SEO.
In 2021, the BC government committed $30 million to help BC businesses move their stores online. Brandcamp has been helping local businesses apply and secure funding from this grant. Read this post to determine your eligibility and find out how you can apply.
Affiliate marketing programs are a great way to drive sales and generate online revenue. That being said, there are some important business calculations to be considered before jumping in. In this post, we’ll show you how to calculate profits, conversion rates, and overhead costs to set your affiliate marketing program up for success. Plus, we created an affiliate marketing calculator for you to use!
In Canada, men continue to hold 90% of C-level executive roles, while women make up only 43 of the 538 named executive officers the largest publicly traded corporations. In this blog, I'll explain the gender gap in C-level positions alongside ways we can better support the female leaders in our ranks.
Corporate social responsibility is essential for modern businesses. In this article, we discuss how social responsibility drives profit, change, and global good.
Driving organic traffic to your website can seem like a monumental task. From content creation to paid media, social media strategies, and more, we’ll outline a few simple ways to improve your inbound traffic.
Your brand is the soul of your business and an essential part of your long-term success. Find out why investing in your brand now will save you money later on.
SEO is full of nuances, but there are some basic points you need to hit if you want your online content to rank. Here, we’ll cover a few important SEO must-haves and how to implement them.
Should you sell products on social media? If you want to be where your customers are, then absolutely yes. We've broken down the best ways to sell on Instagram, Facebook, Pinterest, and TikTok, so you can get started on your social commerce journey.
Your website can be your business’s best salesperson, bringing in high-quality leads every month, but only if you give it the tools it needs to direct those leads to you. This blog will show you the three main areas to focus on.
Your website is the most important part of your digital sales machine. Yet, hiring a website developer can be tricky. Learn what to look for and how to get the best bang for your buck in our latest blog.
Harnessing your email marketing can help you grow your business without increasing your budget. Find out some common mistakes, fixes, and optimizations clients make in email campaigns in this blog.
As online fraud and bot traffic continue to ravage the digital advertising industry, more and more people are wary of online ads. We explore the pros and cons and show you how to avoid wasting your budget on ineffective ads.
Harnessing your returns in Google Ads campaigns is the basis of ongoing growth. This blog will teach you what strong Google Ads returns look like, along with handy ROAS/ROI calculators to guide your future campaigns.
Email marketing is one of the most effective ways to directly connect with your audience. With new innovations in automation and AI, you can easily create personalized, nurturing email campaigns that turn potentials into clients.
Growing your social media presence takes a strong strategy and a commitment to consistent, high-quality content. This blog will teach you how to be successful on social in six easy steps.
Content writing is the most effective way to improve your SEO and drive inbound leads. Learn tips and best practices in this comprehensive guide.
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