AI search is becoming one of the most common ways customers find businesses. Our answer engine optimization (AEO) services help position your brand as a trusted solution so AI tools surface your business, whether someone's asking ChatGPT, Perplexity, or Google's AI Overviews for a recommendation.
We know what AI is looking for. We optimize your website's structure, content, and authority so AI platforms can easily understand your business and recommend it to users.
AI models prioritize trusted sources. We strengthen your brand's online authority through high-quality content, citations, and reputable mentions that increase the likelihood of your business appearing in AI responses. This works alongside strong SEO foundations, and both matter for long-term visibility.
Content that performs well in AI search is clear, structured, and informative. We create optimized pages, FAQs, and knowledge content designed to align with how AI systems interpret and summarize information.
Today's strategy might not be tomorrow's strategy. We help you stay ahead by adapting your website to new search behaviours, ensuring your brand remains visible as AI-driven discovery evolves. For businesses running paid campaigns alongside organic efforts, we align both to reflect how your customers are actually searching today.
Each dot is a real spot within 7 km of Right Touch’s shop. The number is where Right Touch appears in Google Maps results for someone searching from that spot. A 1 means a homeowner searching “house painters” there sees Right Touch first, above every other painting company in the map results. “20+” means Right Touch isn’t in the top 20.
Right Touch’s core service. Across most of their service area, homeowners see them in the top 3.
Room to grow. This one is a lower priority for Right Touch, since whole-house painting jobs are the bigger-ticket work.
Answer engine optimization is the practice of structuring and optimizing your website so that AI-powered tools, like ChatGPT, Perplexity, and Google's AI Overviews, are more likely to surface your business when users ask relevant questions. Unlike traditional SEO, which focuses on ranking in a list of links, AEO focuses on becoming the trusted answer AI delivers directly to users.
They're three names for overlapping work. SEO (search engine optimization) gets your website ranking in Google's list of results. AEO (answer engine optimization) gets your business chosen as the direct answer, in places like Google's AI Overviews, featured snippets and voice search. GEO (generative engine optimization) gets your business mentioned and cited when tools like ChatGPT, Perplexity and Gemini write their answers.
All three run on the same foundation: a clear, well-structured website, genuinely helpful content, and a reputation that other trusted sites back up. That's why we plan AI search as an extension of your SEO, not a separate project.
Any business that relies on being found online can benefit, but it's especially valuable for service-based businesses, local businesses, and brands in competitive markets. If your customers are asking AI tools "who's the best [service] near me," you want your business to be the one that comes up.
AEO is a longer-term strategy, similar to content marketing and SEO. Most businesses start to see measurable improvements in AI visibility within three to six months, depending on the current state of their website authority, content quality, and how competitive their industry is.
No, it complements it. The content and authority signals that help you rank in traditional search also support your visibility in AI-generated responses. We build AEO strategies that work alongside your existing digital marketing efforts, not against them.
Our team has a passion for sharing knowledge. Read our latest insights in our fireside stories below.
.jpg)
.jpg)