VanCity Physio runs two clinics in Vancouver: Downtown on Burrard Street and Fairview on West 8th Avenue. They measure success by one number, new patients each month. When we started working together in December 2025, they were bringing in 40 to 60 new patients a month. We took on their SEO, local SEO and Google Business Profiles, Google Ads and a brand-new website. Today they're welcoming 100 to 120 new patients a month, while spending less on ads than when we started.
VanCity Physio doesn't chase vanity metrics. Returning patients take care of themselves. What the owners care about is how many new patients walk through the door each month, and when we started, that number sat between 40 and 60.
They had two clinics and a team of 12+ practitioners with room to see more people, but their online presence wasn't pulling its weight. Google Ads were costing around $40 per lead, and the website wasn't doing enough to turn visitors into booked appointments.
"Throwing more money at Google Ads wasn't the answer. Once the website and local SEO were pulling their weight, we could actually dial ad spend back and keep new patients coming in. That's the kind of growth that lasts."
New patients per month
Cost per lead, down from $40
New patients a month, up from 40–60
Local SEO for both clinics. We optimized the Google Business Profiles for Downtown and Fairview so each clinic shows up when people nearby search for a physio.
A new website built to book. We built a new site with clear pages for every treatment, a dedicated new-patient page and a Book Now button that's never more than a glance away, backed by ongoing SEO to keep it climbing.
Leaner Google Ads. We found that pushing more budget into Google Ads didn't bring in more patients. Google would happily spend it on lower-quality clicks. So we tightened the targeting and gradually brought spend down. New patient numbers kept climbing while cost per lead dropped from $40 to $8.
Ten months in, VanCity Physio is welcoming 100 to 120 new patients a month, roughly double where they started. And it's happening on a smaller ad budget, not a bigger one.
There's room to turn spend up if they want even faster growth, but for now we're keeping it healthy: steady growth and a strong return on every dollar, without chasing diminishing returns.
"After working with another digital marketing agency for many years, we started working with Brandcamp for SEO and PPC advertising. In 4 months, we're getting 20% more organic traffic and our Google Ads cost per lead is down from $40 to $8. We've just signed them to build a new website to further improve our conversion rates. We are VERY happy!"
