Espire Dental grew from 21 locations in 2025 to 25 today by bringing established local practices into one group. Each practice arrived with its own name, website and ad accounts. We helped build the website and ad framework for that move: consolidating several sites and ad accounts into one, protecting the search authority the old sites had earned, and positioning the change so long-time patients understood why their dentist now carried the Espire name. In 2025, return on ad spend went from 4x to 13x, revenue almost doubled and website conversion rate rose 12%.
Espire grows by bringing established practices into the group, and each one came with its own name, its own website and its own Google and Meta ad accounts. That left a fragmented picture for patients and for Google: several sites competing with each other, and ad budgets split across accounts that couldn't learn from one another.
The challenge was to bring it all under Espire without losing the search rankings the older sites had built over years, and without confusing patients who had been seeing the same dentist for a long time and suddenly saw a new name.
Merging the websites without losing rankings. We folded the separate practice websites into one Espire site, mapping and redirecting the old pages so the authority they had built carried over instead of disappearing.
Consolidating the ad accounts. We merged several Google and Meta ad accounts, running under different business names, into one structure. With all the data in one place, campaigns learned faster and budget could go wherever it earned the most.
Positioning the change for patients. Espire led the rebrand itself. We helped with the framework for how it showed up on the website and in ads, so a patient searching for their old practice found Espire and understood it was still their dentist, now part of a larger group.
Over 2025, return on ad spend climbed from 4x to 13x and revenue almost doubled. On the website, conversion rate rose 12%, so more of the people the ads brought in went on to book.
The group has kept growing since, from 21 locations in 2025 to 25 today, with one website and one ad structure to bring each new practice into.
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