Koru Homes is an award-winning custom home builder in Maple Ridge, BC. They came to Brandcamp through a referral from their wealth manager, with no digital marketing in place and a website that didn't reflect the quality of the homes they build. We refreshed their brand, rebuilt their website and launched a tightly focused Google Ads account. On about $500 a month in ad spend, Koru now brings in around $5 million a year in projects from online leads.
Koru wasn't frustrated with anything. They simply weren't doing any digital marketing. Their reputation and referrals kept them busy, but nothing was bringing in new clients online.
Their website didn't match the work. Koru's homes have won and been shortlisted at the HAVAN Awards for Housing Excellence, yet the old site didn't show off the craftsmanship, the awards or the kind of client they wanted to attract. The owners knew they could be getting more leads online. They just needed the right foundation first.
"Koru already built beautiful homes. Our job was making sure the website and ads looked as good as the work, and then putting a small budget in front of only the people ready to build."
Yearly revenue from ad leads
Yearly ad spend
Client referrals to Brandcamp
A brand that matches the build. We refreshed Koru's branding with a more refined look and feel, so the brand speaks to homeowners planning a serious custom build.
A website built to convert. The new site puts Koru's HAVAN win and finalist nods front and centre, shows off their best projects, and guides visitors to a quote request at every step.
Google Ads aimed at high-intent searches. Instead of broad awareness campaigns, we focused a small budget on people actively searching for a custom home builder or a major renovation in Koru's service area, then kept refining toward the searches that turn into real projects.
With a website that does the selling and ads that only reach serious buyers, Koru gets a steady flow of quality leads. On roughly $6,000 a year in ad spend, those leads turn into around $5 million a year in custom home projects.
Koru has also referred three other businesses to Brandcamp, which might be our favourite result of all.
"Working with Brandcamp has been a game changer. Our new website finally reflects the quality of our homes, and the leads coming in from Google are exactly the kind of clients we want to work with."
