Insight Service Solutions Inc. and Integrity Painting are two connected property service brands in Winnipeg, and both had outgrown their websites. We rebuilt them together. New architectural branding, customer proof moved front and center, hero video, and presales sections built to put Insight's annual maintenance subscription in front of commercial buyers, with the free Lifecycle 360 Building Health Report as the hook.
Proof that deserved the spotlight. Insight had earned the credentials, 1,000+ active clients and enterprise logos among them, but that proof sat well below the fold and neither site displayed customer reviews.
Text doing a visual job. The old pages leaned on long blocks of copy. Visitors had to read their way to a point that a photo or a few seconds of video could make instantly.
Leads with no marketing path. Neither brand's quote forms captured marketing consent, so every enquiry was a one-off conversation rather than the start of an email relationship.
A subscription story ready to tell. The annual maintenance model and the free Lifecycle 360 Building Health Report that comes with it are a genuine differentiator, but they weren't being shown to potential buyers.
"HubSpot research shows that incorporating video on a website can boost conversions by 80%, so we were glad to see Alex prioritize that early in the redesign. Insight and Integrity had already earned the proof: the enterprise clients, the track record, the happy customers. Our job was pairing the fresh branding with dynamic section designs that put that proof front and centre, and building the presales content that gives the Lifecycle 360 maintenance model the airtime it deserves. Both brands now have a digital footprint that brings new work in on its own."
Video First Design
CASL Compliant
from Organic Search
Both sites are now active sales channels. Video and front-loaded social proof took over from walls of text, conversion rates and session times climbed, and every form submission arrives with marketing consent attached.
A new and fresh approach to digital marketing, SEO and online ads!! I'm the owner of Insight Service Solutions, and Integrity Painting in Winnipeg. We clean windows, wash/paint houses/buildings, clean gutters, and more. I was referred to Reza and Brand Camp a few months back and it's been such a great experience to be working with a company that cares so much and is so willing to work alongside me. Reza has taken the time to explain everything from SEO to branding and all the available budgeting options. I love how responsive they have been and their flexibility!! We started with Brand Camp to refresh our branding but I have loved working with them so much that now we signed on with them to replace our other digital marketing agencies in doing online advertising, SEO, as well as building us two new websites. While I'm nervous to move everything over in our busiest season, I've loved working with them so far and their approach. It's very refreshing. It's clear they have some passionate people on their team that know what they're doing and I'm excited for this next phase in our business together!"
