July 14, 2021
4
 min read

Making a difference: How Brandcamp’s impact commitment is strengthening our local communities

Hannah Macready

When we started Brandcamp in 2020, we wanted to do things differently. Our four partners came from marketing and start-up backgrounds and were well versed in the routine of hustle, sell, and grow.

But we didn’t want to be like every other startup, solely focused on getting bigger and moving out. We wanted to stay true to our roots, impact our local communities, and be a  socially responsible business.

At our inception, we decided to make an impact commitment to keep us grounded and focused on getting better, not simply getting bigger. Less than a year later, we’re proud to have donated time and resources to seven incredible charities that have a real impact on our community, staff, and the world at large.

What is Brandcamp’s impact commitment and how does it work?

Brandcamp sets aside 10% of all incoming revenue to assist charities and non-profits with their digital marketing. We use the impact fund to pay specialists or contractors to deliver high-quality outputs that these organizations need.

By doing this, we are able to help in the creation and execution of important marketing campaigns that may have otherwise not had the budget they need. By ensuring we pay the contractors involved in the projects, we can bring on the best talent in the city and create truly effective campaigns that have a real impact on the charities we work with. 

Why is this impact work important?

By creating a budget where there otherwise wouldn’t be one, we’re providing support to companies that focus on providing and demonstrating positive impact. We can see that these organizations have values that are aligned with ours and we seek to make a positive difference, whether directly or indirectly by working alongside and supporting them.

Internally, this work also brings our team together and allows us to connect under common passions. We learn about each other, our communities, and our shared experiences. Not to mention, studies show that charity work improves overall happiness. We believe a happy team is a healthy team and we are proud to be surrounded by these generous individuals.

Here are the charities we’ve helped so far:

Brandcamp is proud to have supported the following charities this year with a range of digital marketing services. Check them out and get involved if you can!

Special Olympics BC

Special Olympics is the world's largest sports organization for children and adults with intellectual disabilities. Special Olympics BC (SOBC) was looking for help improving their current digital marketing efforts, but needed to ensure that all of their messaging was appropriate for their diverse audience and that it prioritized accessibility for all.

This year, we helped SOBC with:

  • Social Media Strategy
  • SEO Workshop
  • Analytics and Reporting
  • Email Marketing Strategy
  • Online Ads Support (audit + optimizations, execution)
  • Content Writing

“The Brandcamp team is smart, diligent, creative, and insightful. They very quickly developed a top-quality understanding of our organization, and right away started providing valuable recommendations that we had never before considered and are a perfect fit for our values and aims. On top of that, they are fun to work with while also organized and professional. I'd hang out at their campfire any day!” - SOBC

We always love  working with the SOBC team and they are truly the kindest, most open-hearted people. Check out their Ways to Give and find out how you can support the organization today!

special olympics bc charity supported by brandcamp digital

Mealshare

Mealshare, an award-winning Canadian social enterprise that offers a buy 1 give 1 restaurant charity program and is focused on helping to end youth hunger. This year, we helped Mealshare with online ad support through aduits, optimizations, and the execution of new ad campaigns. Through our partnership, we helped spread their message of food equality and increase their roster of participating restaurants. 

Interested in supporting Mealshare? Find a partner restaurant in your area and get your friends on board!

food icons on orange background with text saying 2 million meals have been given through mealshare

BCC Evolution

BCC Evolution is a mental health and suicide awareness nonprofit organization run out of Boulder, Colorado. They focus on breaking stigmas of mental healh through education, community events, and outreach work. We got in touch with BCC through our longstanding clients Symmetry Massage who recommended us. 

This year, we helped BCC Evolution with:

  • Website UX and Design
  • Online Ads Support (audit + optimizations, execution)
  • Social Media Support
  • Content Writing Support

There are so many ways to get involved and spread information about mental health, so don’t wait. Become a warrior for mental health with BCC Evolution today! 

Luv The Grub 

Luv the Grub is a socially responsible Vancouver business that rescues produce seconds from being thrown into the landfill and turns them into gourmet fusion chutneys and spreads. They primarily hire people with barriers to employment like refugees or people with disabilities.

This year, we helped Luv the Grub with:

  • Social Media Strategy
  • Email Marketing Automation Build and Drip Funnel
  • Online Ads Support (audit + optimizations, execution)

“Our company takes bumped, bruised, but still-delicious, fruits and veggies and turns them into gourmet chutneys and spreads. We always keep sustainability and impact in mind and are happy to have found a partner, like Brandcamp, that shares these values. While they aren't bumped or bruised, they’re certainly becoming part of our growing team by helping us create stronger, more unique online ads and email marketing strategies so that we can share our chutneys with the world.” - Luv the Grub

Ready to get your hands on a delicious Luv the Grub chutney or spread? Check out these Canadian retailers near you.

Food Stash

Food Stash is a Vancouver charity with the goal of rescuing surplus food directly from suppliers and redirecting it to households  that experience food insecurity while reducing the environmental impact of food waste. Incredibly, Food Stash redistributes over 70,000lbs of food every month to local families in need. 

To date, we’ve helped Food Stash in the following ways:

  • Website Development
  • Online Ads Support
  • Social Media Strategy and Execution
  • Email Marketing Support

Find out how you can get involved with Food Stash today!

food stash mission statement in coloured bubble chart

Motionball 

Motionball is a national not-for-profit organization whose mandate is to introduce the next generation of donors, volunteers, and sponsors to the Special Olympics movement through integrated social and sporting events.

We’ve recently been working with Motionball on social media strategy and execution. With our guidance, they’ve been able to reimagine the role of digital marketing in their strategy and find new ways to promote giving in the community.  As well, our partners Zareef and Reza love to participate in the Motionball games every year.

Check out Motionball’s upcoming events here!

Making impact a priority now and in the future

It’s safe to say that 2020 was a hard year and 2021 hasn’t been much different. In the face of economic uncertainty, global disasters, local instability, and personal hardship, it can be difficult to find time to reach out and make an impact.

That being said, nothing feels better than giving. Whether that be time, money, support, or just a friendly ear. Each of the above charities faced our recent global challenges with a simple message: how can we make a difference? Brandcamp is proud to support these causes, now and into the future.

Do you have a charity you love that could use some digital marketing support? Contact our team to learn more about our impact capacity and how we can help.


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