Running an internal marketing strategy is a big task, even for an established brand like ngx Interactive. But with 20 years of experience in their field, the ngx team knows that often, two heads (or more) are better than one.
ngx Interactive is a creative technology company with more than 20 years of experience in its industry. They work with major museums, cultural institutions, healthcare centres, and developers across the world to bring world-class interactive experiences to life. Some of their notable clients include the Smithsonian, Autodesk, and the BC Children's Hospital.
While ngx certainly has the internal expertise to develop thoughtful, creative, custom marketing campaigns on their own, external projects always come first. As their client to-do list grew, internal tasks fell further and further out of reach. ngx realized that outsourcing their marketing was the best way to bring their vision to life. Plus, get some expert strategic advice along the way.
“Outsourcing your marketing efforts to experts can elevate your brand and bring a fresh perspective to your campaigns.”
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ngx first engaged Brandcamp to conduct a full digital strategy audit. We looked at current and past digital marketing efforts, industry competitors, and ngx’s desired goals and objectives. Through this process, we made data-backed recommendations on platforms to leverage, content to create, and messaging strategies that would resonate with ngx’s customer base.
Once we had a clear direction and focus, ngx outsourced its marketing efforts to Brandcamp. We implemented a comprehensive digital marketing strategy that included:
Through our efforts, we've helped ngx outrank its biggest competitors in organic social media content, hold a consistent 4% engagement rate, reach over 100,000 new social media users, and secured an 92% open rate across the external newsletter and drip campaign. Updates to the ngx website and case studies have also improved user experience, leading to quicker response times and additional sales. We are proud to have developed a successful strategy for ngx that continues to drive brand recognition and retention.
"I’m so impressed with the Brandcamp team. They are knowledgeable, thoughtful, strategic, and fun to work with. I highly recommend their work - and their team!"