Take a trip down our blogging trail

Our team has a passion for sharing knowledge. From digital marketing news, to creative tips and tricks, our blog was created with our client's needs in mind.

The psychology of shopping: Ideas for increasing e-commerce sales

The psychology of shopping: Ideas for increasing e-commerce sales

5
 min read

Think about the last time you went shopping. What motivated you to make a purchase? Why did you buy one product instead of another? And, how long before you entered the store were you thinking about this purchase? Understanding these questions yourself is an essential part of understanding your customer's behaviours.

9 tips for creating a strong graphic design brief

9 tips for creating a strong graphic design brief

3
 min read

A good graphic design brief is the first step to a strong, productive working relationship with your designer. Not only does the brief align your vision, but it helps to create clear guidelines for how and why your deliverables are being created. Learn what to include in your brief in our latest blog.

How to hire a graphic designer: A checklist

How to hire a graphic designer: A checklist

3
 min read

If you're looking to hire a graphic designer, it can be difficult to find the right person for your needs. There are many graphic designers who offer different levels of skill and experience. If you want to make sure that you're getting the best graphic designer for your project, then you need to consider experience, style, budget, and timelines.

Making a difference: How Brandcamp’s impact commitment is strengthening our local communities

Making a difference: How Brandcamp’s impact commitment is strengthening our local communities

4
 min read

Brandcamp sets aside 10% of all incoming revenue to assist charities and non-profits with their digital marketing. We use the impact fund to pay specialists or contractors to deliver high-quality outputs that these organizations need. Learn more about the work we've done and where we're going in our latest blog.

5 tips for creating successful paid media campaigns

5 tips for creating successful paid media campaigns

3
 min read

Advertising on social media channels, such as Facebook and Instagram, can help increase the reach of your digital content. Advertising on search engines, such as Google or Bing, is a great way to leverage organic search and help your site get the traffic it deserves. In this post, we’ll outline five tips for creating successful paid media campaigns that will help boost your digital advertising efforts. 

Why your business needs to be present on multiple social media platforms

Why your business needs to be present on multiple social media platforms

3
 min read

If you want to improve your SEO, get your website the traffic it deserves, and reach more qualified customers across the globe, then you need to be present on social media. While not every social media channel is appropriate for every brand, it’s important to be as visible as possible online to improve your chances of being noticed.

How to conduct effective keyword research to drive online leads

How to conduct effective keyword research to drive online leads

4
 min read

Keyword research is an essential part of your SEO strategy. If you want to write high-performing blogs or improve your organic website traffic, you’ll need to harness the power of internet search. This blog will outline the steps needed to conduct effective keyword research to boost your SEO.

Helping BC businesses move online with the Launch Online grant

Helping BC businesses move online with the Launch Online grant

3
 min read

In 2021, the BC government committed $30 million to help BC businesses move their stores online. Brandcamp has been helping local businesses apply and secure funding from this grant. Read this post to determine your eligibility and find out how you can apply.

How to run a profitable affiliate marketing program (with calculator)

How to run a profitable affiliate marketing program (with calculator)

4
 min read

Affiliate marketing programs are a great way to drive sales and generate online revenue. That being said, there are some important business calculations to be considered before jumping in. In this post, we’ll show you how to calculate profits, conversion rates, and overhead costs to set your affiliate marketing program up for success. Plus, we created an affiliate marketing calculator for you to use!

Where are the women in your C-Suite.

Where are the women in your C-Suite.

6
 min read

In Canada, men continue to hold 90% of C-level executive roles, while women make up only 43 of the 538 named executive officers the largest publicly traded corporations. In this blog, I'll explain the gender gap in C-level positions alongside ways we can better support the female leaders in our ranks.

Why social responsibility in marketing matters

Why social responsibility in marketing matters

3
 min read

Corporate social responsibility is essential for modern businesses. In this article, we discuss how social responsibility drives profit, change, and global good.

Why your site isn’t getting the traffic it deserves

Why your site isn’t getting the traffic it deserves

2
 min read

Driving organic traffic to your website can seem like a monumental task. From content creation to paid media, social media strategies, and more, we’ll outline a few simple ways to improve your inbound traffic.

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