Take a trip down our blogging trail

Our team has a passion for sharing knowledge. From digital marketing news, to creative tips and tricks, our blog was created with our client's needs in mind.

Rebrand Alert: Introducing a new look for Brandcamp Digital

Rebrand Alert: Introducing a new look for Brandcamp Digital

2
 min read

We're welcoming in 2022 with a fresh new look! Check out our logos throughout the years and learn how we got to where we are today. We want to thank our clients, staff, and local partners for their continued hard work and support.

5 digital marketing trends for 2022: Actionable advice from industry experts

5 digital marketing trends for 2022: Actionable advice from industry experts

2
 min read

Digital marketing has exploded in the last two years and shows no signs of slowing down. As we enter 2022, it's time to take your digital business to the next level. Here are 5 digital marketing trends that you need to be aware of in 2022.

The true value of a website: Quantifying online traffic

The true value of a website: Quantifying online traffic

2
 min read

The true value of a website is difficult to quantify. While the internet has made it easy to publish and access information, someone reading your blog post doesn't always equal a sale. Similarly, simply being present online is not enough to improve your revenue. So, why create a website in the first place? Let's learn a bit more about the true value of a website.

Is infinite growth worth it? The search for a holistic approach to business

Is infinite growth worth it? The search for a holistic approach to business

5
 min read

Capitalism has conditioned us to believe that growth is always the answer. We want to grow our businesses, grow our bank accounts, and grow as individuals. But what if this isn't healthy? What if capitalism's need for infinite growth is actually holding us back from being happy, taking time for ourselves, and letting go?

How e-commerce is shaping our post-pandemic future

How e-commerce is shaping our post-pandemic future

3
 min read

If online retail is helping shape our post-pandemic future, then it’s worth considering what we can learn from today’s e-commerce experience in order to better prepare for tomorrow’s challenges and opportunities. Businesses and consumers alike need to be thinking about how they’ll adapt in a world where an emergency has disrupted their daily lives, information is more accessible than ever before, and the speed of innovation continues to accelerate.

The psychology of shopping: Ideas for increasing e-commerce sales

The psychology of shopping: Ideas for increasing e-commerce sales

5
 min read

Think about the last time you went shopping. What motivated you to make a purchase? Why did you buy one product instead of another? And, how long before you entered the store were you thinking about this purchase? Understanding these questions yourself is an essential part of understanding your customer's behaviours.

9 tips for creating a strong graphic design brief

9 tips for creating a strong graphic design brief

3
 min read

A good graphic design brief is the first step to a strong, productive working relationship with your designer. Not only does the brief align your vision, but it helps to create clear guidelines for how and why your deliverables are being created. Learn what to include in your brief in our latest blog.

How to hire a graphic designer: A checklist

How to hire a graphic designer: A checklist

3
 min read

If you're looking to hire a graphic designer, it can be difficult to find the right person for your needs. There are many graphic designers who offer different levels of skill and experience. If you want to make sure that you're getting the best graphic designer for your project, then you need to consider experience, style, budget, and timelines.

Making a difference: How Brandcamp’s impact commitment is strengthening our local communities

Making a difference: How Brandcamp’s impact commitment is strengthening our local communities

4
 min read

Brandcamp sets aside 10% of all incoming revenue to assist charities and non-profits with their digital marketing. We use the impact fund to pay specialists or contractors to deliver high-quality outputs that these organizations need. Learn more about the work we've done and where we're going in our latest blog.

5 tips for creating successful paid media campaigns

5 tips for creating successful paid media campaigns

3
 min read

Advertising on social media channels, such as Facebook and Instagram, can help increase the reach of your digital content. Advertising on search engines, such as Google or Bing, is a great way to leverage organic search and help your site get the traffic it deserves. In this post, we’ll outline five tips for creating successful paid media campaigns that will help boost your digital advertising efforts. 

Why your business needs to be present on multiple social media platforms

Why your business needs to be present on multiple social media platforms

3
 min read

If you want to improve your SEO, get your website the traffic it deserves, and reach more qualified customers across the globe, then you need to be present on social media. While not every social media channel is appropriate for every brand, it’s important to be as visible as possible online to improve your chances of being noticed.

How to conduct effective keyword research to drive online leads

How to conduct effective keyword research to drive online leads

4
 min read

Keyword research is an essential part of your SEO strategy. If you want to write high-performing blogs or improve your organic website traffic, you’ll need to harness the power of internet search. This blog will outline the steps needed to conduct effective keyword research to boost your SEO.

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