The two owners at Rituil were not happy with their ad performance and requested an audit. Brandcamp's ad strategists reviewed their Google and Meta ads and found many issues including: suboptimal media, poor conversion tracking, bidding strategy that didn't align with goals, and older tactics that are less relevant in the current digital landscape.
Comparing year to date revenue metrics versus the previous year, revenue has tripled (revenue specifically from ads has gone up 8.5x).
One simple issue we discovered was that some of the ad imagery that was underperforming was imagery where people may not know exactly what we are selling. In the picture above a customer wouldn't know they are looking at a yoga mat ad. It could be women's fashion, the mat, yoga block, etc.
People don't know what they don't know. We come across ad accounts every day that have been managed by strategists or agencies with years of experience yet rarely find an account that is optimized properly. The landscape is changing very quickly.
188%+
144%+
77%+
People scrolling through their social media need to be told what they are looking at. We're not on social media to shop, we're there to be entertained. If you plan to disrupt our mindless scrolling, tell us what you're selling so we don't have to think.
We have similar findings with other clients. Showing a picture of linen sheets was far less effective than the ad that showed the picture of linen sheets with text stating "Comfortable Linen Sheets".
The results weren't instantaneous, the first month of working together only slightly moved the needle. Through split-testing and examining the data, we were able to identify the key issues and remedy them. We expect the results to continue to climb as we further optimize and look forward to seeing Rituil become globally known.
We sell high-end luxury yoga mats across North America and have worked with several marketing agencies over the years, but unfortunately we never saw the level of ROI we were hoping for. Eventually, we decided to bring our marketing in-house. Shortly after, we were introduced to Reza from Brandcamp Digital, whose ad team conducted a detailed audit of our campaigns and showed us where significant opportunities were being missed. Since partnering with Brandcamp, the difference has been night and day. Their expertise with Meta ads, Google Ads, e-commerce strategy, and conversion-focused marketing has helped us scale in a way we hadn’t experienced before. Our numbers continue to grow, the ROI is finally there, and we’re seeing strong momentum with no signs of slowing down. What stands out most is how strategic, transparent, and performance-driven the team has been throughout the process. If you’re looking for the best e-commerce agency to help grow a premium brand, we would absolutely recommend Brandcamp. We’re incredibly excited about what’s ahead and grateful for all of their support.
