Smallworks is British Columbia's largest laneway home builder. A laneway home is a big purchase, and buyers usually need to see one more than once before they reach out, so Smallworks wanted more leads and better recall.
We tightened their Google Search ads around long-tail phrase and exact match keywords, launched remarketing to stay in front of people who had already visited, and built targeting around four buyer personas. The campaigns brought in more than 200 leads, and time on page rose by 40% or more.
Reza joined our marketing team last year and we've been delighted with the results. Brandcamp has been nimble enough to roll with our changing strategy during these strange economic times, and the proof is in the pudding - we're getting solid results with our new strategy, and Brandcamp's cooperation and input have been crucial.