Google Business Profile audit

How it works

1. Answer yes, no or not sure to 12 questions about your profile. Each one explains why it matters.

2. Get your score. The questions are weighted, so big things like verification and your main category count for more.

3. Work through your fix list from the top. Anything you weren't sure about is flagged so you know to check it.

Questions people ask

What decides where I rank on Google Maps?

Google says it ranks local results on relevance (how well your profile matches the search), distance (how far you are from the searcher) and prominence (how well known you are, including reviews). Your profile settings drive relevance, and reviews and activity build prominence.

What's the most important setting on my profile?

Your primary category. It tells Google what you mainly do, and it's one of the strongest signals for which searches you show up in.

Can my Google Business Profile get suspended?

Yes. Common causes are keywords added to the business name, a virtual office or PO box used as the address, and duplicate listings. Keep your name exactly as it appears on your signage and list only a real address.

How often should I update my profile?

Add photos and a post at least once a month, reply to reviews as they come in, and check your hours before each holiday. Regular activity keeps your details accurate and shows customers the business is active.