Free tool
Work out what each lead and each booked job really costs you from ads, how much revenue comes back for every dollar, and the budget you'd need to hit your job targets.
1. Enter your monthly ad spend, how many leads you got and what share turned into jobs.
2. Add your average job value and any monthly agency or software fees to see your true cost.
3. Set how many jobs you want each month, and the calculator works out the leads and budget you'd need at your current numbers.
It depends on what a job is worth to you. A $60 lead is cheap for a $5,000 exterior paint job and expensive for a $150 service call. Compare your cost per booked job with the profit on an average job.
Cost per lead is what you pay for each call, form or message. Cost per job is what you pay for each one that turns into paid work. If half your leads never book, your cost per job is double your cost per lead.
Yes, if you want your true cost. Ad spend alone makes ads look cheaper than they are. Add your fees and the calculator includes them in your cost per lead.
The usual fixes are tighter keywords and locations, ads that match what people searched, a landing page built to get the call, and answering every lead fast. One painting company we work with cut its cost per lead from $153 to $63 with Google Ads and SEO.
We'll review your ads and landing pages and show you where the budget is leaking, free.
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