Pharmacy Marketing: SEO & Google Ads

Performance marketing for pharmacies

Google Ads, local SEO and a website that converts, run as one plan and measured on new patients and prescriptions filled.

Google & Meta Ads

Search campaigns for the services people book: vaccines, travel health and minor ailment assessments
Ads built to follow Google's healthcare policies and your provincial college's advertising rules
Every call, booking and transfer request tracked back to the keyword that brought it in

Local SEO & AI Search

Google Business Profile and map rankings for every location
Pages for vaccines, compounding, blister packs, delivery and minor ailments
AI search visibility in ChatGPT, Perplexity and AI Overviews

A website that converts

Fast pages with refill and transfer requests people actually finish
Hours, services and directions for every store, easy to find on a phone
Calls, bookings and refill requests tracked, so you know which pages bring in patients

Campfire stories

Results for an independent pharmacy

Zuzana Bertova and Terry from Davies Pharmacy in Brandcamp Digital sweatshirts

Branding · SEO · AI Search

Davies Pharmacy · North Vancouver, since 1974

A new brand, then nearly 5x more Google clicks

4.8x

monthly clicks from Google, 766 to 3,690

15.2 → 4.3

average homepage ranking position

4.4x

clicks for “davies pharmacy north vancouver”

250+

monthly clicks to the BC vaccine guides

Read the story

July 2025 to October 2026, from Google Search Console

Testimonials

What Davies Pharmacy says

5.0150+ Google reviews

Zuzana Bertova, Director of Operations at Davies Pharmacy — **Zuzana Bertova, Director of Operations**Davies PharmacyNorth Vancouver, BC★★★★★

Parm Johal, owner of Davies Pharmacy — **Parm Johal, Owner**Davies Pharmacy & Home HealthcareNorth Vancouver, BC★★★★★

Meet the team

The people on your account

Strategy, SEO, ads, content and development, handled by the same people every month. You'll know each of them by name.

Reza Askari

Partner

Runs every account on numbers: new patients and return on spend.

Stephen Baker

Lead SEO Strategist

100+ websites, 50+ SEO clients, $100M+ in client revenue.

Daniel Shephard

Lead Ad Strategist

Google and Meta Ads built around the services patients book.

Olumide Osinoiki

Account Manager

Runs your strategy calls and plans each season with you.

Stacy

SEO Strategist

Decides what you should rank for, and in what order.

Artem

Developer

Builds and fixes your site, refill forms and tracking.

Poppy Lodge

SEO Content & Copywriting

Writes the service and location pages patients read.

Tatum

Local SEO Specialist

Owns your Google Business Profile and map rankings.

Carmen Lee

Senior Ad Strategist

Tunes your Google and Meta campaigns every week.

Transparent pricing

Pricing

Starting investment for each service. Pick one to see what's included.

Strategy buildFree digital audit

Paid adsGoogle, Meta and other platforms

SEO & AI searchGoogle, Maps and AI answers

WebsitesCustom Webflow builds

Camp Counsellor

Strategy pricing

Digital auditFreeWebsite, SEO, AI search and ads

What's included

Website and UX audit
SEO and AI search audit
Ads account audit
Strategic direction and recommendations
Yours to keep, whether or not we work together

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ADventure Guide

Paid ads pricing

Starting investment$750/moManagement, monthly

What's included

Audit of your current accounts
Strategy and budget planning
Google Search, Shopping and Performance Max campaigns
Meta campaigns on Facebook and Instagram
Conversion tracking with GA4 and Google Tag Manager
Server-side tracking
Audience targeting and remarketing
Ad copy and static creative
A/B testing
Bid and budget optimization
Landing page recommendations
Monthly reporting

Ad spend is paid directly to the platform, and you keep full ownership of your accounts.

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Blogging Trail

SEO & AI search pricing

Starting investment$750/moMonthly

What's included

Keyword and competitor research
Technical SEO audits and fixes
Site speed and Core Web Vitals
Schema markup (structured data)
On-page SEO: titles, meta and internal links
Content strategy and SEO writing
Off-page SEO and link building
Local SEO and Google Business Profile
Local citations and directory listings
AI search visibility in ChatGPT, Perplexity and Google AI Overviews
Google Maps rank tracking
Search Console and GA4 setup
Monthly reporting

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Tent Set-up

Website pricing

Starting investment$2,000New website build, one-time

What's included

UX/UI strategy and sitemap
Wireframes and design mockups
Webflow development and CMS setup
Responsive design for every screen size
Technical SEO foundations and schema markup
301 redirects and SEO-safe migration
Speed optimization
GA4 and conversion tracking setup
Testing and QA
Post-launch support

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Your first 90 days

What happens after you sign on, and what you'll see along the way.

Weeks 1–2

Audit

We review your website, Google Business Profile, ads account and the pharmacies you compete with, and fix anything costing you patients.

Weeks 3–6

Foundations

Service and location pages, tracking for calls, bookings and refill requests, and ad campaigns built around the services you want to grow.

Months 2–3

Content and ad tuning

Pages built around what patients search, more five-star reviews, and ad budget moved to what's bringing people in.

Every month

Clear reporting

Rankings, calls, bookings and cost per new patient in plain language, with what we're doing next.

Kind Words from Happy Campers

Pharmacy marketing questions

How much does marketing cost for a pharmacy?

Our SEO plans start at $750 a month and Google & Meta Ads management starts at $750 a month, plus your ad spend, which can start as low as $500 a month. Every plan is month to month, and the free audit tells you which mix makes sense before you spend anything.

How long does SEO take for a pharmacy?

Most local businesses see real movement in three to six months, and results keep compounding after that. Map rankings for each store usually move first, then service pages like vaccines, compounding and blister packs.

Can pharmacies advertise on Google?

Yes, for your services. Pharmacies can advertise services like vaccinations, travel health, compounding, blister packs and delivery. Ads that promote prescription drugs or online pharmacy sales need Google's pharmacy certification, and each province's college sets its own advertising rules, such as limits on incentives tied to prescriptions. We build campaigns around the services you can promote and check them against both.

Should a pharmacy start with SEO or Google Ads?

Usually both. Google Ads brings people in for vaccines and services this month, while SEO and your Google Business Profile build the map rankings that keep bringing in new patients without paying for every click. The audit shows where you'll get the fastest return.

Do you work with pharmacies that have more than one location?

Yes. Each store gets its own Google Business Profile and location page, and ads and reporting are split by store, so you can see which locations are growing. Single-store independents get the same team.

What's included in the free audit?

Stephen Baker reviews your website and SEO: speed, refill and booking forms, local rankings, your Google Business Profile and how you show up in AI search. Daniel Shephard reviews your Google & Meta Ads: wasted spend, tracking and cost per new patient. You get a clear list of what's working and what to fix first.